Branding, StrategyJemma Cheer

THINK Hauora (formally Central PHO)

Branding, StrategyJemma Cheer
THINK Hauora (formally Central PHO)

Working with the team at Central PHO, we developed and are steadily integrating a rebrand as THINK Hauora.

The logo was created in partnership with Desiree Paul, who was the designer of the original logo and created the initial drawing for the new tohu. Their insights into the organisation’s history and future were invaluable in guiding the outcomes we’ve been able to achieve with this piece of work.

The 2019-2025 strategy was created in parallel to the rebrand, providing a comprehensive and aspirational document for everyone to hold onto as we move together.

Freelance graphic designer, mainly into doing logos and identity systems, but loves everything that involves thinking and looking at things.