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Jemma Cheer Design Company


With her roots in graphic design, Jemma draws on design-led thinking to distill complex ideas and develop engaging solutions for organisations large and small.

This human-centered approach to creative problem solving, coupled with her knowledge of evolving technologies, enables her to integrate the needs of clients and consumers today with what’s coming next, for more intuitive customer journeys.

As Creative Director of her own design and illustration studio, Jemma Cheer Design, Jemma has forged a strong creative and business network. She has applied her unique approach for clients including Air New Zealand, Education New Zealand, Food HQ, and most recently, national news organisation Stuff. As part of this project, she worked alongside senior members of the Stuff editorial team to produce multifaceted digital feature, Through the Maze. This innovative and in-depth spotlight on mental health in New Zealand ushered in a new age of interactive journalism for the organisation and has been met with high levels of reader engagement. 

Prior to opening her own studio, Jemma worked in-house for regional tourism operator, Destination Manawatu. She has vast experience across exhibition/spatial design, digital and online solutions, and print, with the capacity to turn her hand to diverse briefs either independently or as part of a creative team. Jemma’s innate ability to embrace complexity and approach creative challenges through the lens of the user, enables her to go beyond the expected to inspire engagement through innovative, integrated and seamless design.



Logo design and branding, visual identity, print design and layout, information design, magazine and book design, illustration, design strategy, Mail Chimp, Squarespace, art direction, photography, design-lead thinking and research.

Selected Clients

Air New Zealand, BCC, Central Bicycle Studio, Centre Point Theatre, Education New Zealand, FoodHQ, Horizons Regional Council, Mighway, Mustard Folk, Palmerston North City Library, Special Olympics New Zealand, Stuff, Te Manawa, The Factory, RMPP, Third Bearing, Lily & Louis, Ventouro, Wide Open, xoBeauty. 

Selected Tools

MacBook Pro, Apple cinema display, Wacom tablet, Fuji X-Pro1, iPad Pro, Adobe Creative Suite, Xero, Squarespace, Moleskin sketch books, Field Notes, Palomino Blackwing pencils, Supreme Coffee.